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Ansvar Insurance, Australia’s leading insurance provider for the care, community (including not-for-profit), education, faith and heritage sectors, has opened its virtual doors to a revitalised version of www.ansvar.com.au, designed to fulfil the growing information needs of its intermediary partners.

The newly launched website is a flagship investment of the company’s marketing program and a culmination of the Ansvar brand refresh and restructure of the business that has occurred over the last 18 months.

“We have undertaken a complete overhaul and redesign of the website, through workshops with both internal and external stakeholders. Our vision for the website is to reaffirm Ansvar’s position in the market as the leading insurer within our core segments,” said Deirdre Blythe, Acting CEO, Ansvar.

“We have experienced strong growth this year, particularly in the second half, so we’re seeing the dividends of our time and effort we invested in overhauling the business.  The strength of our brand externally is a critical component of that and our new website signifies a very tangible and visual aspect of the new Ansvar,” Deirdre said.

Key features of the new Ansvar website include:

• Ansvar’s expertise lies within its people who we are bringing to the forefront through our Ansvar Specialists.
• The site, while it contains all the information typical of an underwriter’s website, is not based on products alone. Instead, it provides brokers with information relating to challenges and risk exposures specific to Ansvar’s core sectors, offering a holistic approach to solving client’s insurance needs.
• The foresights section provides a wide range of topics and challenges facing our client’s industries, creating a platform for Ansvar to share knowledge and highlight successes, providing helpful guidance to brokers.
• Content will be dynamic and regularly updated, with an emphasis on knowledge sharing.

“Our hope is that the website will continue to deepen the association our intermediary partners have with Ansvar.  Our vision is that Ansvar will be the first choice for brokers for any and all of our core segments,” said Deirdre.

“Ansvar’s long held experience within our core segments, yields rich content and allows the brand to position itself as one of the most experienced providers in these sectors.  We believe the new website, which is part of a broader sales and marketing strategy, will help to further strengthen our market position in 2014.”