Ansvar Insurance, Australia’s leading insurance provider for the Community, Care, Education, Faith and Heritage segments today announced this week’s SteadFast 2013 conference as the most successful to date.
Given Ansvar’s recent overhaul of the business, and the almost completed change management program, SteadFast provided a timely opportunity for Ansvar to reach out and reaffirm its commitment to broker partners.
As part of the brand repositioning, and to shift traditional perceptions of the brand, Ansvar made a deliberate decision to use SteadFast to provide brokers with a refreshed look at the business.
“We made the point of producing an exhibition stand that was both surprising and uncharacteristic,” said Andrew Moon, CEO, Ansvar.
“The feedback from brokers was that the Ansvar stand was engaging and vibrant. Our objective was to demonstrate to our broker partners that we are embracing change in a visible manner. From the way we dressed, to the way we engaged with brokers on the stand, our aim was to lift the profile of Ansvar and garner the broker’s attention,” said Andrew.
As one of the major sponsors of SteadFast 2013, Ansvar enjoyed a strong presence and attracted a volume of attendee traffic.
“We certainly achieved our objective of repositioning the brand in front of the broker audience. The representation of a new, bolder Ansvar is a sign of what’s to come and a shift away from the more conservative reputation we’d built in previous years.
“With the success of this year’s Steadfast, we’re looking forward to renewing our presence at SteadFast again next year,” Andrew said.