Year: 2013

Categories
Media Release

Ansvar Unveils New Website to Provide Information Boost for Brokers

digital marketing concept, online advertisement, ad on website and social media
MEDIA RELEASE

Ansvar Insurance, Australia’s leading insurance provider for the care, community (including not-for-profit), education, faith and heritage sectors, has opened its virtual doors to a revitalised version of www.ansvar.com.au, designed to fulfil the growing information needs of its intermediary partners.

The newly launched website is a flagship investment of the company’s marketing program and a culmination of the Ansvar brand refresh and restructure of the business that has occurred over the last 18 months.

“We have undertaken a complete overhaul and redesign of the website, through workshops with both internal and external stakeholders. Our vision for the website is to reaffirm Ansvar’s position in the market as the leading insurer within our core segments,” said Deirdre Blythe, Acting CEO, Ansvar.

“We have experienced strong growth this year, particularly in the second half, so we’re seeing the dividends of our time and effort we invested in overhauling the business.  The strength of our brand externally is a critical component of that and our new website signifies a very tangible and visual aspect of the new Ansvar,” Deirdre said.

Key features of the new Ansvar website include:

  • Ansvar’s expertise lies within its people who we are bringing to the forefront through our Ansvar Specialists.
  • The site, while it contains all the information typical of an underwriter’s website, is not based on products alone. Instead, it provides brokers with information relating to challenges and risk exposures specific to Ansvar’s core sectors, offering a holistic approach to solving client’s insurance needs.
  • The foresights section provides a wide range of topics and challenges facing our client’s industries, creating a platform for Ansvar to share knowledge and highlight successes, providing helpful guidance to brokers.
  • Content will be dynamic and regularly updated, with an emphasis on knowledge sharing.

“Our hope is that the website will continue to deepen the association our intermediary partners have with Ansvar.  Our vision is that Ansvar will be the first choice for brokers for any and all of our core segments,” said Deirdre.

“Ansvar’s long held experience within our core segments, yields rich content and allows the brand to position itself as one of the most experienced providers in these sectors.  We believe the new website, which is part of a broader sales and marketing strategy, will help to further strengthen our market position in 2014.”

Categories
Community Education Program

Ansvar Supports Community Education for Two Decades

Hero Community Education Program image to represent the Australian youth participating in the grants program
MEDIA RELEASE

Ansvar Insurance, Australia’s leading insurance provider for the care, community, education, faith and heritage sectors, has announced that applications are now open for its very successful Community Education Program, which provides grants to organisations which support Australian youth through education and life skills programs.

Established in 1994, the grants are aimed at programs which target youths (under the age of 25) and fall under two categories – Empowerment and Education and Outreach and Support.  Since that time, Ansvar has contributed to the lives of hundreds of young people.

“Our program grants have been helping organisations enrich the lives of young people, so they can develop their own lives, give back to their communities and share their skills and experiences with their peers,” said Andrew Moon, CEO, and Ansvar.

“We’re inspired by the programs we support and the role they play in their communities. We’ve provided support to initiatives ranging from sports programs which motivate youths to be active and improve their overall health and wellbeing, to those which give disadvantaged teenagers the chance to reach their potential.

Ansvar’s investment in programs since 1994, is more than $10 million.

“For Ansvar it’s about giving back to the community in ways that are meaningful and provide a positive impact to the lives of the next generation. It’s our opportunity to assist organisations focused on assisting others,” said Andrew.

In 2013, organisations such as DOXA Youth Foundation, Teen Challenge WA, Motivational Media and Open Family Australia, were amongst the 12 organisations awarded grants for their community programs.

Murray Wilson, the Chief Operating Officer at DOXA, believes the support received from Ansvar for the DOXA Cadetship Program is invaluable.

“Not only did they fund text books for every young person in our program they also had a hands on approach in directly supporting two of our cadets,” said Mr Wilson.

“The guidance provided to our cadets while on placement at Ansvar, will no doubt provide them with the experience to define their career and develop a skill set they will have with them throughout their professional lives.   The growth we have seen already in our Ansvar cadets is a direct reflection of the energy and thoughtfulness of the Ansvar mentors and wider team”.

Applications have now opened on and close at 5.00pm on Friday 6 September. All applicants will be contacted in December, with successful applicants receiving grants in January 2014. To apply for one of the Community Education Program grants, or to find out more visit www.ansvar.com.au/cep/.

“If your organisation is running a youth program which is in need of assistance, we encourage you to look into our grants program and learn more about it,” Andrew said.

 

About the Community Education Program grant categories:

  1. Empowerment and Education: Programs which provide opportunities to develop positive values that lead to healthy lifestyle choices and a positive contribution to our community.
  2. Outreach and Support Programs: Programs that support at risk youths who are at risk or are already experiencing difficulties (such as drug and/or alcohol abuse) through rehabilitation and/or skills training.
Categories
Financial Strength

Top Ratings Reveal Strength of New Ansvar

AM Best Credit Rating Agency logo with A- Excellent score
MEDIA RELEASE

A.M Best Asia-Pacific Limited this month awarded Ansvar Insurance, Australia’s leading insurance provider for the Community, Care, Education, Faith and Heritage segments, with a financial strength rating of A- (Excellent) and issuer credit rating of a-.  The insurance rating agency recognises the outlook for both ratings is stable.

“We have been faced with a number of challenges over the past few years and the ratings reflect the measures we have taken to de-risk our balance sheets, reduce the costs of our reinsurance programs and support our risk-adjusted capitalisation,” said Andrew Moon, CEO, Ansvar.

Ansvar Australia has recently overhauled the business, moving towards a broker-only model, and this process of being a wholly intermediated insurer is almost complete.

“Given the redirection of Ansvar, the ratings come as timely confirmation that we are on the right track in terms of continually improving our services. It also shows the refinement of our portfolio which has taken place over the past 12 – 18 months has been a success,” said Andrew.

“Brokers have been very supportive of the direction we’re headed in.  As a smaller insurer, we are able to be agile and provide exemplary service in a way that larger competitors cannot easily replicate,” said Andrew.

Categories
Media Release

Ansvar Shows its True Colours at Steadfast

Blurred Conference
MEDIA RELEASE

Ansvar Insurance, Australia’s leading insurance provider for the Community, Care, Education, Faith and Heritage segments today announced this week’s SteadFast 2013 conference as the most successful to date.

Given Ansvar’s recent overhaul of the business, and the almost completed change management program, SteadFast provided a timely opportunity for Ansvar to reach out and reaffirm its commitment to broker partners.

As part of the brand repositioning, and to shift traditional perceptions of the brand, Ansvar made a deliberate decision to use SteadFast to provide brokers with a refreshed look at the business.

“We made the point of producing an exhibition stand that was both surprising and uncharacteristic,” said Andrew Moon, CEO, Ansvar.

“The feedback from brokers was that the Ansvar stand was engaging and vibrant.   Our objective was to demonstrate to our broker partners that we are embracing  change in a visible manner.  From the way we dressed, to the way we engaged with brokers on the stand, our aim was to lift the profile of Ansvar and garner the broker’s attention,” said Andrew.

As one of the major sponsors of SteadFast 2013, Ansvar enjoyed a strong presence and attracted a volume of attendee traffic.

“We certainly achieved our objective of repositioning the brand in front of the broker audience. The representation of a new, bolder Ansvar is a sign of what’s to come and a shift away from the more conservative reputation we’d built in previous years.

“With the success of this year’s Steadfast, we’re looking forward to renewing our presence at SteadFast again next year,” Andrew said.